5 Important Things a Home Page Design Must Do

When it comes to owning a retail business, it's important to establish an attractive storefront, so as to catch the attention of potential consumers and entice them to enter the establishment, in the hope that they will purchase store products.

Owning an e-Commerce business is similar, in that you must ensure that your "virtual store front door", a.k.a. your website home page, is both attractive and functional for potential visitors. There are some things a website design must do in order to draw potential customers to your site and carry them through to the conversion stage of making a purchase.

Here are 5 things your homepage must do:

1. ENABLE MOBILE USER ABILITY

With so many people nowadays using mobile technology to access information and obtain products and services, your homepage should be designed with mobile users in mind. Make sure that your homepage can be easily viewed on different types of mobile devices and is presented effectively on smaller screens.

2. PROVIDE EASY NAVIGATION

Your homepage is a gateway to getting customers to other key pages within your site. If you want potential visitors to become customers, you will want to provide easy site navigation on your homepage. Include a simple navigation bar and ensure links are fully functional.

3. CLEARLY IDENTIFY COMPANY BRAND AND VALUE PROPOSITION

In order to get potential buyers to get to know who you are, understand what you offer and get a feel on how you differentiate from other companies you will need to clearly identify your company brand and value proposition on your homepage. Include your logo, company brand color themes and content that highlight your company value.

4. LOAD PAGE QUICKLY

If your homepage loading time takes longer than a few seconds, potential visitors won't wait for it to open. Ensure that your homepage loads quickly.

5. PROVIDE CONTACT INFORMATION

In order to gain credibility with potential buyers, you should include your company contact information clearly on your website homepage

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While these are only 5 things your homepage must do to get potential buyers to your website and through your site right through to sales conversion, they are important factors to consider.