Thursday, 28 February 2013

Concept of Modern E-Commerce Web Design in Vancouver

The list of trends in website layout is long. To create ecommerce websites, it is important for developers and designers to focus on emerging user-interface trends. They need to keep themselves up-to-date with new techniques and other concepts of ecommerce web design in Vancouver.

It is important to organize data concerned with the products or services the website is offering. For this, the website navigation menus can be designed with sub-menu so that the navigation menu can open up to show further functions.  The site with sub menu based navigation makes website interface easy to read, understand and navigate.

Another trendy concept of ecommerce sites is to use animations elegantly. Layout animation styles are observed to improve usability of sites. Another point of concern is the product magnification. Selling goods online is all about captivating more and more audience. It is important to provide quality viewing experience to make selection and purchase decisions simple for audience. Also, designers can use high quality images with a nice viewing setup to add more to the viewing experience.

Customer rating, comments and views are some options to get user feedback. Not only, it is helpful in gaining attention of more new customers but is also beneficial to keep the sites updated.

Along with these, there are much more emerging user-interface trends and new age internet ideas that professional web design experts in Vancouver are following to create quality ecommerce websites. 

Monday, 18 February 2013

Grow Your Business through Growing Internet Marketing

What do SEO, CPI, KPI, CRO, SMM, CTR and the ubiquitous ROI have in common? All of them are in the glossary of the ever-developing internet marketing in Vancouver. SEO is search engine optimization, CPI is cost per impression, KPI is key performance indicators, CRO is conversion rate optimization, SMM is social media marketing, CTR is click through rate and ROI, of course, is return on investment. You can utilize them to promote your products and services and get the most out of your business.

Internet marketing in Vancouver, however, is much more than the above few acronyms.

Experts in the industry are predicting an exponential rise in the number of smartphone users. They recommend a focus on optimizing your websites for mobile and multi-screen experience can make a huge difference. A leading websites also report that 75 per cent of the global population uses mobile phones and the number is rising rapidly. There are also predictions of a growth in attribution tracking, which allows assigning a value to action that result in conversion.

Social media sites like Facebook, Twitter, LinkedIn and Pinterest are also getting smarter. Then, several nonconventional methods in marketing as diverse as responsive designs, videos, blogs and data visualizations are in the mainstream now. All of these are guaranteed to make an impact like never before. You can bank on them!

Depending on your decision, planning and execution of the various strategies, internet marketing can make or mar your business in Vancouver. Significantly, with its speed, efficiency and reach, any company should inevitably include internet marketing in its marketing mix. Use it or lose your business is the order of today’s business.

It is no coincidence that all the successful businesses have a proper online marketing system in place, starting from creative web designs to aggressive and equally effective social media marketing tactics. Certainly, internet marketing is growing; and you can use it to grow your business as well.