Grow Your Business through Growing Internet Marketing

What do SEO, CPI, KPI, CRO, SMM, CTR and the ubiquitous ROI have in common? All of them are in the glossary of the ever-developing internet marketing in Vancouver. SEO is search engine optimization, CPI is cost per impression, KPI is key performance indicators, CRO is conversion rate optimization, SMM is social media marketing, CTR is click through rate and ROI, of course, is return on investment. You can utilize them to promote your products and services and get the most out of your business.

Internet marketing in Vancouver, however, is much more than the above few acronyms.

Experts in the industry are predicting an exponential rise in the number of smartphone users. They recommend a focus on optimizing your websites for mobile and multi-screen experience can make a huge difference. A leading websites also report that 75 per cent of the global population uses mobile phones and the number is rising rapidly. There are also predictions of a growth in attribution tracking, which allows assigning a value to action that result in conversion.

Social media sites like Facebook, Twitter, LinkedIn and Pinterest are also getting smarter. Then, several nonconventional methods in marketing as diverse as responsive designs, videos, blogs and data visualizations are in the mainstream now. All of these are guaranteed to make an impact like never before. You can bank on them!

Depending on your decision, planning and execution of the various strategies, internet marketing can make or mar your business in Vancouver. Significantly, with its speed, efficiency and reach, any company should inevitably include internet marketing in its marketing mix. Use it or lose your business is the order of today’s business.

It is no coincidence that all the successful businesses have a proper online marketing system in place, starting from creative web designs to aggressive and equally effective social media marketing tactics. Certainly, internet marketing is growing; and you can use it to grow your business as well.

Make Mobile Websites While the Sun Shines

These are the days of iPhones and Androids. Make the best deal out of them by mobilizing your website, which could mean maximizing your business as well! The number of internet users on mobile phones is increasing every day. One definite solution for your business is to make a mobile website to cater to this growing mobile tribe.

It is a version of your website, though designed and enhanced specifically for mobile users. This solution could mean many benefits for a business. The number of visitors would surely increase from those days when you had only a traditional website, which are so inflexible on phones. Then it could further raise the number of prospective clients and customers. An interactive design would also attract more eyeballs. Precisely, making a mobile website is about making a change for the better.

Such a site should improve the user experience. It should grow the brand identity. It should increase the connectivity and download speeds. It should enhance the overall features of a website to meet the users’ requirements. The list goes on. You can get other value-added features as well, as evident from getting a new platform for promotion and the scope for its development with the advancing mobile technology. Consult a mobile website developer for the best solution. Make way for the smartphones. Make mobile websites while the sun shines.

Facebook Graph Search – A Potential Threat to Google?

Facebook’s latest friends-based search tool, Graph Search application might have gone a little too far with the privacy leaks; however, it is being touted to be a potential threat to the search engine giant, Google. With personalized searches based on the information shared with you by your friends or the information that you have shared with them and their friends, you are in a better position at finding people (or professionals), places (or restaurants), pictures (or images) and also interests (gym buddies or book club members) through this latest social search app.

While Facebok’s founder and chief executive, Mark Zuckerberg unveiled Graph Search application, the latest app addition to the social networking site, the online world has already started playing guessing games. In the recent years, Google had been eyeing for a search application to include personal data and information that was more personalized than the keyword-based searches made on it. With the addition of Google +, it had not quite reached where it was aiming to. Cut to, Facebook Graph Search makes a splashing entry… of sorts!

The Facebook search application, that is available to a handful of a billion Facebook users, is an extension of the search that is already available on the social network. The search will allow users to look up for just about any person, place, photos and interests depending on the information that has already been shared with you or what you have shared with your social circle. However, in contrary to the popular belief that graph search violates user privacy, it actually makes available on search only what is set to the “visible” mode by the users. Hence, what is set as “custom” or “only friends” mode is not visible on searches.

How to Play Safe with Graph Search?

With Facebook discontinuing its service to let users opt out from its search results last month, it became quite evident that user privacy would not be that safe on the social network. If you are one of the many worrying about your privacy and social life to be made public via the Graph Search application of Facebook, then it is advised that you make a quick visit to your privacy settings on the site. The top right hand corner of the Facebook page allows you to set your profile and its certain components either visible to you, close friends, friends of friends, made public or you can even customize it for certain friends. Therefore, by limiting access to your maximum information on Facebook, you can stay safe from the privacy hazards of the latest search tool.

Therefore, one can sum up to the fact that Facebook has a lot of potential and can do wonders for businesses that are liked and subscribed by your friends and their friends or people in your city or who share your interests. However, Google remains to be the core of online searching for the online users, marketers, advertisers and businesses. Facebook has a long way to go, still!

Stay tuned to this section for the latest on Facebook’s Graph Search application.

Getting Started with Effective Blogging Practices

Blogs are cost-effective and don’t take much of a set up time, but the attention that they receive is grand!

Today, blogs are emerging as one of the strongest yet economical tools for internet marketing and PR. One can engage a wide section of their target market, reach out at a lightning speed, make an impact through the “social” blogging network and also retain the existing consumer base with updated company information. All this and much more await the current and future bloggers who insist that company blogs are a key. And yes, they are! 

Blog Monitoring

Reading quality and relevant blogs of your industry is keeping the best foot forward in the blogging world. One get to read what others are discussing about in the industry, latest trends, understanding your niche market, reading about your market reputation and lastly, about the products that you sell or the needs that you cater to. This careful observation and monitoring helps in getting a fair idea about the current trends addressed to by the industry bloggers, feedback generated on these blogs and also learning about proper blogging etiquettes and nuance. One is bound to make fewer mistakes and become a careful blogger with proper observation and understanding of the existing and top ranking blogs.

Blog Commenting

Another important step towards becoming an effective blogger is to use the art of participating in an on-going discussion. It aids in strengthening one’s opinion, assists in grasping the pulse of the online media and starting an interesting and fruitful dialogue. One can leave interesting yet constructive comments that can initiate a healthy discussion. However, it is imperative to choose blogs that are relevant to your industry, authored by quality and reputed bloggers, heavily followed by industry veterans and consumers and that discuss a contemporary issue or subject matter.

Blog commenting also assists in creating a niche for a business. It can create and present their view point in the form of a comment and chain of conversation before creating their blog.

Beginning

The next and final step is to create interesting and engaging blogs that are informational, credible and reflect your opinion right from the very beginning. You can shape your opinion and give them the form of a blog. The blog need not sell a product or service. It might not even talk about your company. It could easily focus on any given industry issue, problem, latest trend, a fun incident, a series of projects, conversational and thought-provoking or just simple talk the talk with the readers!

In the process of churning out quality posts at a regular pace, it is important that the focus gradually shifts on answering what the readers have been questioning in comments and also providing credible information to the points raised in earlier blog posts.  A chain of blog postings and keeping the readers glued to your space on the Internet is what good blogging is all about! At the end of the day, don’t forget to share it with your large circle on endless social networks. As it is said, nothing spreads like a viral social message!

Five benefits of internet marketing in Vancouver

We live in the age of information. Internet has brought about a revolution in the way how we are gathering and distributing information. It is no wonder how internet marketing in Vancouver has developed into an effective medium for promotion and building a brand image. There are five main benefits of internet marketing: 

1.    Cost effectiveness: This is one of the most significant benefits. Comparing to other media such as newspaper and television, internet marketing in Vancouver is inexpensive and quite effective as well. You can reduce the annual budget for promotion as well. 

2.    Wide reach: Internet is boundary-less and has no barrier of distance. You can expand the visibility and increase your target market. It depends on your marketing strategy how much you access to the vast pool of potential client base.

3.    Real-time results: You don’t have to wait for days and weeks to analyze the promotional results of your products and services. The information is also varied like how much effective are your campaigns and how many of the website visitors bought your product and so on.  

4.    Easy strategy: The strategies are countless; and one of the most common examples is the web design in Vancouver. It should reflect your business and the image you want to project. A nicely designed website of a small business can have the same impact as much as the normal website of a big business. 

5.    Social networking: Stay connected, build more connection and widen your customer base. That’s the advantage of social media nowadays.

Web Development with Drupal

An open-source Content Management System, Drupal is extensively used by Web Developers across the globe, to easily design, create, publish and manage a wide variety of content on websites. Drupal allows Web Development Services to create highly scalable website solutions, offering a wide array of features and functionalities for different platforms. Besides, it can be easily customized to create exclusive web solutions, as per the client’s requirement.

Today, Drupal CMS is powering an endless number and variety of sites, across the globe. One of the most popular CMS in the online domain, Drupal can be employed to build different types of websites, such as resource, portal, web applications, small business, educational and e-commerce websites. The Drupal platform allows Web development professionals to design and customize innovative functionality like Drupal themes and free templates, to increase a website’s attractiveness and increase its conversion ratio.

A huge favorite among the Web Developer community, Drupal offers them an unmatched flexibility for experimenting with various features, style and usability of the site, to create unique and engaging websites. A Web Developer can use the simple yet popular administration features of Drupal like Forums, Polls, User Comments, File Uploads & Downloads, etc. to create impressive and user-friendly websites. In addition, Drupal is a highly cost-effective way to create simple blogs for even the most feature-rich and sophisticated sites.

In essence, Drupal allows for improved security, scalability and rotational features on a website, as it benefits from a wide array of free modules, being continuously developed by the global Drupal community.

A PHENOMENON IN MAKING - DRUPAL

An immensely popular software package, Drupal is a content management system that allows its users to effortlessly manage and circulate their content, along with an endless array of customization possibilities. Since Drupal is an open-source development model, hence many people are simultaneously working on it, thus ensuring its sophistication in supporting the latest online technologies.

Created in 1999 by Dries Buytaert, Drupal was instantly embraced by many users and developers, all across the world. In 2001, Drupal.org was made online. The real edge of Drupal lies in its vibrant user and developer community, which drives the innovative streak that makes Drupal the favored options for website owners and developers. Today, Drupal is a modular platform, continuously developed by a community of more than 22,000 developers and 900,000 users, thereby promoting global collaboration.

Today, anyone can get involved with the development of Drupal, and make a significant contribution to it. This global Drupal community is always passionate to support Drupal through various IRC channels, online forums, and Drupal events. Due to this combined global effort, today Drupal has become the most socially compatible Content Management System, offering its users enormous ease of use as well as flexibility for customization.

A highly secure package, Drupal is always rigorously tested by the Drupal community as well as other global security experts. Today, millions of sites run on Drupal Web Development that includes many government institutions and reputed enterprises, all over the world. At the same time, its ease-of-use has also made it the preferred platform for individuals and small entities.