4 Reasons Why Custom Web Development Is A Must Have For Your Business

When it comes to launching a business, saving both time and money tend to be ruling factors.  One important facet companies should never be stingy with though is the development of their website.

The Internet, while it presents endless opportunities for digitally marketing your business brand, is littered with countless websites.  In order for your business website to stand apart from all the rest (in a good way), you need a website that not only reflects the true essence of what your business means and offers, but also meets the needs of your consumers, now and in the future.


Here are 4 reasons why custom web development is a must-have for your business, as opposed to standard web templates:

1. Unique From Other Competitors

Mediocre, run-of-the-mill websites just won't cut it these days if you want your business to achieve any level of online success.  In order to grab the attention of online viewers, steer away from prefabricated web templates and utilize custom Web development.

2. Room For Development  Growth

Standard web templates, which are prepackaged, are limited when it comes to design and functionality expansion.  These types of templates are not suitable for businesses who have a need to make future changes that reflect their business goals and needs.  In order to achieve future development goals, companies will need to use custom web design.

3. Customer Retention

With the number of different websites now scattered throughout the Internet, it is crucial to have a website that not only catches the eye of potential customers but is captivating enough to bring back customers again and again.  Having a custom site enables you to throw your own creative curveballs at consumers, in an effort to interest them enough to return time and again and choose your products/services.

4. Optimized For SEO

Working with a professional web developer who is experienced in custom development will be beneficial in terms of optimizing your website for all of the popular search engines.  Using designers who can customize your content and navigation to meet the strict standards laid out by Google is essential to your online business success.  If customers aren't able to find you online, your business is essentially doomed, no matter how nice your website looks.

4 Benefits of Online Marketing for Small Businesses

When it comes to running a small business these days, owners need to think beyond the scope of having just a brick-and-mortar establishment for the purposes of marketing their products and bringing in profit.  The rapid rate at which digital technology is evolving is astounding and more and more businesses are realizing the potential benefits online marketing can offer for their business. 

Ignoring the powers of online marketing for business success can be a very costly mistake, particularly for small businesses, as bringing in enough sales and doing so on a consistent basis is critical for their survival.

Here are 4 benefits of online marketing for small businesses success:

1. Attracts Online Consumer Attention

Consumers nowadays spend copious amounts of time on the Internet, searching for information on services and products they need.  By having an online presence, small businesses have the ability to cast a wider net in an effort to catch a greater number of customers and increase sales.

2. Saves Money

When it comes to small businesses, both capital and resources tend to be limited.  The benefits of using online marketing helps small business owners by not only generating leads on potential conversions and acquiring new customers, but by saving them money as well.  Online marketing is a far cheaper alternative than traditional means of marketing.

3. Brand Awareness

The business arena is a competitive one.  In order to stand apart from other competitors and to foster a well-connected relationship with consumers, it is imperative for small businesses to utilize online marketing for the purposes of making their brands known.

4.Ability To Compete With Larger Companies

Back in the day, if a large company were to establish their business in an area near that of a small business offering comparable products/services, those small mom and pop shops would have dissolved quickly.  Modern times brought with it online marketing, enabling small businesses the ability to compete with even the largest of corporate giants.

Small businesses that understand the importance online marketing can play on their overall business success and take active steps to incorporate different online marketing methods will successfully rival their competitors and secure a promising future for small business success.  Online marketing is essential for any small business wishing to thrive.

Must Have Facts For Retailers using Mobile And E-Commerce In 2015

It's no secret, e-Commerce is growing every year.  The days of solely using a desktop computer to research, compare and purchase goods/services are long gone.  During these modern times, consumers have evolved in their ways of attaining desired commodities, much thanks to the vast array of web enabled mobile devices on the market.  With much of the population now owning or having access to iPads, smart phones and tablets,consumer online shopping has shifted to an anytime, anywhere purchasing experience.This change in consumer practice means retailers need to step up their game in order to meet consumer needs and demands.

Retailers who understand the following facts with mobile and e-Commerce in 2015 may end up capturing a bigger portion of the consumer market, while in turn achieving bigger profits:

1.Social commerce is a key player in driving consumers right to the front door of the merchant

Advertising platforms offered through social media are ever changing for the better, providing greater sophisticated means of delivering targeted ads and seductive product discovery.Merchants can profit greatly from these social commerce technology advancements.

2.Mobile and e-Commerce use amongst consumers in 2015 is expected to increase rapidly

In August 2014, e-Commerce made the history books, as mobile surpassed desktop for consumer performance.  With retail habits changing and industry steadily growing, now is the perfect time for merchants to invest in fine tuning their brand,ahead of their competitors.

3.  User experience is important

The mobile experience can prove frustrating for the consumer if there are technical issues such as a site that is not optimized for mobile viewing, complicated checkout processes, poor navigation, slow load times etc.Retailers who strive to offer a high level shopping experience for their customers will attract repeat consumers, boost profits and an establish reputability in the industry.

Mobile and e-Commerce in 2015 offers a big window of opportunity for retailers who take note of upcoming consumer trends and adjust their IT strategies to ensure the best possible mobile consumer experience for its customers.  Businesses who adapt to changing consumer preferences will remain relevant, while others will sadly be left behind in the dust.

The Key Aspect about a Responsive Web Design

The term responsive web design is relatively new in the web design world. A responsive design is a web design idea of mainly focusing on creating sites that gives users an enhanced viewing experience. The features include effortless navigation and reading, and a minimum of browser resizing, scrolling and panning. These features are applicable on all devices from desktops to smart phones.

 A responsive web design also helps businesses build attractive websites to increase their sales by providing a better user experience to potential customers.

The Qualities of a Responsive Web Design

Nirvana Canada offers web services such as building a responsive web design in Vancouver. Responsive web design does not mean mobile web design. There is a clear difference between the two. Mobile web design is sites whose contents have been integrated to help mobile users have a better web experience. While responsive web designs means that the website is build from the beginning to automatically resize into any frames.

When we talk about a responsive design, the quality and image size are prioritized. Web designers take measures to provide clear quality images during the design process, as low-quality image are not appealing in any size. A responsive designed website loads an image faster and this is important for mobile users who have limited bandwidth.

One of the important aspects of responsive typography is the length of the line. A responsive design has smooth and readable texts optimized, based on the width of the screen.

An effective responsive design is achieved by paying extra attention to the specific width of a browser where navigation has to be smooth and efficient to ensure a comfortable user experience. 

Why to Pick Mobile Design for Websites?

The world has shrunk into mobiles. Gone are the days when you have to turn on your laptop for every minor task. Today mobile comes handy and easy to access. The importance of mobile-friendly websites has left the use of laptop and tablet behind.

Increasing Need of Mobile Design for Websites

If SEO occupies an important place in your digital marketing agenda, a mobile-friendly website should be your pick. Mobile internet usage has grown rapidly which clearly suggests the importance of responsive web design.

Can be Used at Users’ Convenience

One of the most enchanting factors of responsive web design is that it offers a great user-experience across different devices and screen sizes. It is an important aspect, since it is hard to expect all the devices and screen size searchers will use to visit your site. Mobile website in Vancouver is handy and users can access it anytime, anywhere. 

Promises Enhanced Performance

While the performance is all what you look for, a mobile website can be a good idea. A mobile specific site allows you to have a great experience while accessing the site. You can easily visit the site you are looking for.

Comes as Easy to Manage

If you have a separate mobile site, it is easy to mange. The mobile design for website has its advantage over a responsive website. Therefore, it is looked as a great option when it comes to the convenience of using the site. 

A Website That Fits All Screen Sizes

The utilization of mobile phones and mobile phone applications has increased greatly in recent years. Personal computers and laptops were the major means of internet browsing but with the inventions of smart phones things have turned to a whole new level. These smart phones function in ways similar to a computer and they are capable of performing advanced computing features.

When the interest of the general population has shifted from computer to smart mobile phones because of their easy handling and mobility, it is important to give priorities to this large segment of users.

A website when first created is designed to fit the frames of a computer system. The contents are adapted for large views and the functions of the website are most possibly best fitted to be operated from a computer. This neglects the population of end users operating the internet from their mobile phones and thereby, you lose the chance of grabbing new customers.

A responsive web design is a web design approach that gives smart phone mobile users the same benefits of viewing a website as from a computer. The use of this web solution has helped in the growth of a lot of businesses because this has provided the same browsing accessibility to mobile device user as well.

By interpreting a responsive solution to your website design, you are providing equal browsing benefits to a large segment of internet users who are operating the net from a mobile device. A website needs to be mobile friendly because the contents of a usual website will hardly load up in a mini device and even if they load up, a normal page will take a long time to be displayed.

Business is not about targeting only a particular set of audience it is about attracting all the collective portions of the populace as a result of which you will notice success in your growth

Boosting your Business with SEO

Does the visibility of your website matter with respect to the success of your business? Many companies hardly take into account about the importance of their site’s visibility. Just by setting up a company website you cannot expect your audience to increase, you need to make sure that the information about your services and products reach the people. 

How to increase the traffic of your site:

The way to increase the growth of your targeted audience is by optimizing the visibility or search result of your website in the search engine. For those businesses involved in offering services or products, you have to realize that online marketing is the fastest and easiest way to spread the news and gain traffic for your site. As a matter of widening your chances of visibility in the search engine, engage your site to a Search Engine Optimization (SEO).

Analyzing the issues and developing a solution

A Search Engine Optimization plan generally covers various aspects such as:

·         Conducting a research on the keywords
·         Researching and studying your competition in the marketing business
·         Integrating with paid campaigns for advertising your business
·         Optimizing your websites by creating contents that will attract audience
·          Working on promoting the contents of your website
·          Developing your site blog and developing the contents of your business on social networking sites
·         Building links to your web pages
·         Generating a monthly report

Whether you already have a website or are on the discussions of setting one up, examine all the noted SEO Services Vancouver has to offer. By hiring a good web design agency, you eventually increase your chances of appearing amongst the top of the search results. The agency will provide SEO services which will upgrade your business website or webpage. They will do so by, thoroughly determining your targeted market, following a market analysis, by tracking the records of your potential competitors and then developing a strong SEO plan.